Whatup! I am José, but my friends call me Urquidi (because of my "weird" Basque last name).

Content Creation / Digital Marketing Strategy & tactic execution are my thing, but above all is being on Christ´s mission.

I am a financial lawyer turned brewer & restauranteur turned digital missionary

I left behind my past life to try to respond to Christ´s calling to be a missionary online while I accompany others on a similar call. Quite a rollercoaster ride it has been. Not joking, my baggy eyes don´t come out of nowhere.

To bring Christ´s love and mercy to the internet is why I founded and lead several initiatives. Yes! In this day and age, people online are attracted by He who is the Way, the Truth. But we first need to go and find them where they are, where they spend most of their day.

Now I am certain, but it took me a while to get it and to "accept " (I acted like Jonah for almost 15 years, but that´s a long story for another time) that I am called to be on Christ´s mission in today´s aeropagus: the internet.

12

years married
to Cecy

3

children

Inés, Javier and Marcelo

Ideation, creation, production, distribution and promotion of +95 podcasts.

Different formats and styles aimed at connecting with different Latino niches and attract them to Christ.

Winners of the 2020 OSV Innovation Challenge. 

JDN is one of the initiatives of Juan Diego & Friends Inc, a 501c3 established in Texas.

We partner with experts in different fields and with faithful Catholic organizations to create and launch evangelization experiments.

We are constantly seeking ways in which people roaming the Digital Continent are attracted to Christ and His Church.

We share best practices and actionable guides with the world.

Soft launch: Spring 2025

 One of the initiatives of Juan Diego & Friends Inc, a 501c3 established in Texas.

Launched more than 26 years ago, Encuentra.com is the pioneer in online Catholic faith formation in Spanish.

Free theology and Catechism courses.

 Sacramental prep certifications accepted in +16 countries. 

In 2022, Encuentra joined the family of brands owned by Juan Diego & Friends Inc, a 501c3 established in Texas.

JD Comms provides intercultural communication and marketing for dioceses, non-profits, companies and schools.

JD Creative Studios  creates and produces videos, animations, podcasts and culturally adapted (not just translated) voice overs.

JD&Co is a for-profit LLC incorporated in Texas in 2019.

Being appointed by the Holy Father as a voting delegate in the XVI General Ordinary Assembly of the Synod of Bishops has been a special, but weird confirmation of what God has been calling me to do.

The Mission in the Digital Environment

We have never been afraid as Catholics to go to cultures where Christ wasn´t known yet. We are now called to go where people spend most of their waking hours and introduce them to God´s love!

We need to bring the Gospel to today´s missionary frontier: the Internet!

A short Vatican News clip of the time when I spoke in front of the Pope and bishops from all over the world about the importance of being a missionary Church online.

Click any of the logos below to read some articles on what I am doing to be on Christ´s mission on the internet.

NCR
America Magazine
OSV News
Detroit Catholic
National Catholic Reporter

We are called to be one!

Want to explore potential collabs?

Let´s set up a Zoom call or grab a coffee, beer and/or a mezcal so we can see if we are a fit.

In English or Spanish, these are some things I love presenting on talks, keynotes or Parish missions:

  • Being a Juan Diego today: the lay on Christ´s mission
  • Bringing Christ to the digital continent
  • Sinodality: My journey trying to understand why the Holy Father believes it´s important for the Church
  • Pre-launch strategy of a new digital project or ministry
  • Marketing
  • Content creation
  • Distribution
  • Promotion
  • Engagement strategies

My team can only work with a few clients and partners every year, thanks for understanding!

Some of the things my team can create for and/or with you:

  • WhatsApp chatbots, newsletters and channels to better reach Hispanics where they are at
  • Content ideation, creation and production (audio, video and written content)
  • Influencer marketing
  • Hispanic PR

Being a part of boards as well as executive and advisory comittees of organizations that have Christ at the center is one of the ways I fulfill my mission.

Past Public events

My favorite speaking gigs of 2024

Catholic Media Conference in Atlanta

June 20, 2024 

Hechos 29 (Spanish-speaking Catholic Influencer Summit) in Bogotá, Colombia

July 9, 2024 

National Eucharistic Congress in Indianapolis

July 18, 2024 

Live podcast recording at the  Eucharistic Congress

July 19, 2024 

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Still here? I´m guessing you want to get to know me a bit more...

Proceed under your own risk 🤪

💡 This hands-on approach has enabled me to understand what resonates with different target audiences in terms of format, style, segments, and much more.
🙌  Now, I'm using this knowledge to help organizations build deep connections online that have an impact in the in-person world.

SOME APPEARANCES ON TRADITIONAL AND NEW MEDIA

On HIS mission

Warning: It´s messy, a bit like my daily conversion process

Aleteia

Encuentros Magazine cover

Desde la Fe

Exaudi News English

ACIprensa

CatholicNet

Aleteia

ACIprensa

Aleteia

Aleteia

Aleteia

National Catholic Register

CatholicNet

Exaudi

Aciprensa

Aciprensa

National Catholic Register

Catholic News Agency

Zenit

Aleteia

Vida Nueva

ACIprensa

Exaudi

Religión en Libertad

Vida Nueva

Conexión Migrante

COPE

ACIprensa

Vatican News

Aleteia

 National Catholic Register

America Magazine

Infobae

ACIprensa

Desde la Fe

Desde la Fe

ACIprensa

Vida Nueva

El Heraldo de México

Some MEDIA APPEARANCES OF MY PAST LIFE are still online

A glimpse to the "old" Urquidi

San Diego Red

In TV Nuevo León with Luis Donaldo Colosio

Expansión Magazine

Milenio

Reforma

Aeroméxico´s magazine

Reporte Indigo

Players of Life

Milenio

PRO Magazine

Sopitas

Players of Life

Residente

El Financiero

Look Magazine

Manufactura Magazine

Can´t buy it anymore, but it´s still in Walmart´s site

Things I write and do here and there...

Let´s wrap it up with a recap of what I am focused on and can help you with:

Christ´s mission in the internet

People, especially the young, are not going to Church. Where are they? Let´s go on Christ´s mission to the internet to Introduce them to God´s Love!

Latinos in the US

Almost 1/2 of Catholics in the US are Latinos. What are you doing to engage with them and letting them know it´s their Church as well?

Strategic Communication and Marketing Planning and its execution

Let´s first find out what we need to do, depending on your objectives and the desired target audience. Just then can we decide  the tactics and how to execute them.

Content creation and distribution

Millions of dollars where spent to build beautiful cathedrals that would evangelize and catechize people. What are we doing now to reach people?

I´d love to keep in touch!

We can have a coffee, a beer or a mezcal; or meet via Zoom.

I´ll be emailing you every once in a while (never more than twice a month) to share developments on being on Christ´s mission in the digital environment and some other exciting things happening in the Church.

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Subscribe to my newsletter!

Thank you for checking out my website!

I am about to start publishing my first-ever personal newsletter. Wanna join?

I will focus on sharing lessons learned and things I am up-to regarding evangelization and being on Christ´s mission online. Sometimes I might invite you to be part of cool things happening in the Church and even share some behind-the-scenes stuff.

I promise I won't fill your inbox.

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